Welcome to the Weekly Start/Stop

A weekly reminder to focus on your top priorities. Was this sent to you? Subscribe here so you don't miss the next one.

This Week's Start: Post About Your Lead Magnet (And get new customers immediately.)

If you're like most marketers, you're probably in a consistent posting rhythm right now.
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One of the best ways to grow your customer base is by breaking your marketing mold and making one extra post that links directly to your lead magnet.

Here's an example of a post like this from one of my favorite authors:

An important note: This strategy will work best on Facebook or LinkedIn. Twitter, Instagram, and TikTok just aren't optimized for sending traffic.

Take some time right now and post about your lead magnet.

Don't have a lead magnet? I'd love to show you how to create one. Book some time on my calendar here and I'll show you how.

This Week's Stop: Skip Your Lunch Meetings

​Craig Groeschel (the author I mentioned above) never takes an offsite lunch meeting.

He does this because of how much time you lose when you account for drive time, getting food, and meetings that go longer than they need to.

Save yourself 4+ hours this week and turn your lunch meetings into 30-minute zoom meetings.

Also, subscribe to Craig's podcast if you don't already.

Until Next Week...

Focus on your most important tasks and ignore everything else... Because the future belongs to efficient marketers.

Dillon Smith

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