Welcome to the Weekly Start/Stop

A weekly reminder to focus on your top priorities.

This Week's Start: Find New Leads in Existing Facebook Groups

There are hundreds of thousands of people out there who would be blessed by the product, service, or content that you produce. The problem?

They aren't reading/watching your stuff.

Today's task is simple. You'll attract people to your audience by finding them in other people's audiences.

To do this, take whatever the job title is of your ideal customer, and search for a Facebook group of those people. Then, join that group, read the conversations, and then make 10 comments that are actually valuable and contribute to the conversation.

Conversations (and customers) will come from this. You just need to be curious, and try to guide your conversations towards the solutions you offer.

While I'm normally opposed to most social media marketing, this strategy is one way I've found social media to be useful. So if you need leads, don't sleep on this strategy.

This Week's Stop: Stop Losing Email Subscribers to "Disengagement"

One hidden way that you lose email subscribers is to Hubspot, Mailchimp, or BeeHiv's engagement filtering.

They have a setting that says "If contact doesn't open _ emails, mark them as disengaged and remove them from the list."

I HATE this feature. It helps HubSpot at our expense.

But how can you get around it? I share how I do it in this super short video.

​

While it's frustrating that this feature exists, you and I can overcome it. It just takes intentionality.

If you still have questions about this strategy, grab some time on my calendar. I'd love to help you take your email marketing to the next level.

Until Next Week...

Focus on your most important tasks and ignore everything else... Because the future belongs to efficient marketers.

Dillon

P.S. Want to share the Weekly Start/Stop via text, social media, or email? Just copy and paste this link: https://dillonmsmith.ck.page/​