Welcome to the Weekly Start/Stop

A weekly reminder to focus on your top priorities.

This Week's Start: Use This Book to 10X Your Business

Every time I email you, I try to bring you the best marketing wisdom and ideas I can.

But here's the harsh reality about marketing:

Good marketing only makes a bad offer fail faster.

So no matter how good you are at marketing your podcast, business, or content, if the core offer of your content isn't excellent, it will fail.

There is one book that has taught me virtually everything I know about creating valuable offers: $100M Dollar Offers by Alex Hormozi.

I gave my full review and discussed the book's most valuable parts​ here.

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Seriously: This book shows you the exact formula to 10X your business by 10Xing the quality of your offer. Don't miss it.​

This Week's Stop: Stop Advertising Sub-Par Lead Magnets

As marketers, one of the most powerful tools you and I can use is lead magnets.

A lead magnet is anything we give away for free in exchange for someone's contact information, and they are the lifeblood of any business with an online presence.

Unfortunately, most businesses, podcasts, and online marketers create one or two lead magnets, do very little testing and refining, and just keep advertising their original lead magnet.

If you and I fall into this trap we're leaving thousands of customers, audience members, and dollars on the table.

For example: Last year we created 4 lead magnets for our podcast and tested them each with the same marketing strategy for a month. Their results were wildly different.

1. Lead Magnet #1 brought in 4,500 Leads in 30 days.
2. Lead Magnet #2 brought in 600 leads in 30 days.
3. Lead Magnet #3 brought in 1,400 leads in 30 days.
4. Lead Magnet #4 brought in 2,200 leads in 30 days.

But how did Lead Magnet #1 kick the crap out of the others so badly? It was what I call a 10/10 Lead Magnet.

I wish I could share everything I know about 10/10 Lead Magnets in this email, but it would take to long... BUT...

I will be teaching exactly how to build 10/10 lead magnets this Friday. You can get the details and the calendar invite to the event here.

Inside the 1-hour training, I'm going to do my best to teach you everything I know about building lead magnets that go viral and explode your audience. You don't want to miss it.

Until Next Week...

Focus on your most important tasks and ignore everything else... Because the future belongs to efficient marketers.

Dillon

P.S. Seriously, You will not want to miss Friday's Zoom call. Just sign up here.​