Welcome to the Weekly Start/Stop

A weekly reminder to focus on your top priorities.

This Week's Start: Try The Strategy That Grew Our List by 10,000 Subscribers

In February 2020, I ran an email list of 60,000 leaders and pastors. Unfortunately, our growth had stagnated.

I needed to change that fast... Then COVID hit.

In the crisis, we were positioned as the leadership voice our audience trusted, and they were looking to us to tell them how to lead through this crisis.

So we launched a free course called How To Lead Through Crisis.

The only thing we charged people was their email address.

And the course exploded.

We emailed our current email list about the course and talked about it on our podcast and in just a short amount of time, our list grew to 70,000 leaders. That's a ~10,000-person increase from one lead magnet.

I want to help you create a lead magnet like this.

If you'd like to learn what it would look like to work with me to create your next 10,000+ subscriber lead magnet, just grab 30 minutes on my calendar here: https://calendly.com/dillon-smith-efficiency-marketing/30min​

This Week's Stop: Stop Trying Extreme Diets

I am no health expert, and I'm currently 5 pounds over my high-school weight, but I was 15 pounds over it a month ago.

In the last 30 days, I've found the first sustainable diet I've ever tried that I didn't hate. And it can be summed up in one sentence:

Eat 500 fewer calories than you burn.

This diet was hard the first week as my stomach shrunk, but it's now pretty easy!

If you're like me and trying to lose weight without going to the gym, try this.

Until Next Week...

Focus on your most important tasks and ignore everything else... Because the future belongs to efficient marketers.

Dillon

P.S. Here's the link again to hopping on a 30-minute zoom call to talk about growing your audience: https://calendly.com/dillon-smith-efficiency-marketing/30min​